KINETIC TYPE: "Personal experimentation"

Imagine dragonsupload from Josh Juhasz on Vimeo.

After I created a small typographic animation I used these skills to start to create my own animation using a song I like, I used the skills I learnt using keyframes and transition to create this small animation, it isn't completely finished yet but I am happy with the transition and the effect from one to another.

KINETIC TYPE: Final

Robin williams quote from Josh Juhasz on Vimeo.

This is the final design of my typography animation I created using a combination of Adobe Illustrator and Adobe after effects.

STEP 1:  I started by making three different designs on illustrator for the different sections of my text, I chose a background that I thought would work well with the meaning behind the quote and the font I was planning to use. I created the three different sections of my text by creating a new art-board by holding the alt key and duplicating the first rectangle to create two more along side it. 

STEP 2: I then decided on the text I was going to use, I tried to use a variation of different fonts that worked well together to keep my animation interesting and decided I would use a combination of AVENIR (ultralight), Century Gothic and AVENIR (Regular) I found that these fonts worked well together because the styles worked well in transition with each other. 

  I created the video using animated keyframes and the transform options to make the text move and appear from one place to another. I created transitions from one piece of the quote to the other by creating a new solid under the layer option so it seemed as if I created separate animations and blended them together. 

I also used the ease in and ease out tool which makes the text I was transforming shift from one place to another with a more finesse this made the keyframe transitions work better together because of how they blended seamlessly without any movement which would appear too sharp. 

KINETIC TYPE: "Illustrator setup"

These are the storyboards I created in Illustrator ready to be switched over to After effects

STEP1: I set the screen size to 1920 x 1080 ensuring that I was working in pixels.

STEP 2: I chose a background colour keeping in mind how I wanted the text to be presented and how the background colour would work well with my particular quote.

STEP 3: Once I had a background colour and I was happy I then imported my text into illustrator and began work on font and style, I split my quote up into 3 sections which made three 

separate storyboards.

STEP 4: I used AVENIR NEXT (Regular and ultralight) because of how adaptable it is to different styles and background, I found that even though it had a thin style the font still worked well with the quote because of it's delicate approach which wired well on any word. 

I used CENTURY GOTHIC (Italic and Regular) for the parts of my quotation that was more important, these words could then be out into bold to make the stand out more and become the most important words. 

STEP 5: Once I had all of my text I experimented with size and layout, trying different ways of fitting the quote together even in a block text or in a separate part of the art-board. I also added rectangles to the background which emphasised the most important words even more, I like this look because of how it uses a very bold style to convey a message. 

STEP 6: Now that I was happy with everything I then imported everything over to After effects and worked on the animation side of things.

TYPEFACE TRANSCRIPTION: (3 ALPHABETS)

I also like this alphabet, because of its simplistic aesthetic, I used 2 diagonal lines to create a basis for my designs the consistency is strong and looks successful as a complete alphabet. I have the idea of combining the second alphabet with this one by maybe using the black rectangle in the place of the two diagonal lines because I like how the block creates a strength to the different letters.

I really like this Alphabet I have used the black rectangle as a feature in each letter of my alphabet in different ways this creates more of a consistency throughout my Alphabet which I like, the letters are easy to distinguish from one another and offer a wider scope of development that the other 

alphabets do. 

This is my least favourite alphabet because of it's lack of consistency, I can see how I have developed the alphabet using lowercase letters with straight lines and curves but I don't think that this alphabet works as well as the other two which are a lot more consistence and look much more like an alphabet that this one does. 

This is my experimental page of my different typographic alphabets I looked at 

various different artists and created sketches of shapes that could be evolved 

into alphabets by using different features from the art pieces. 

KINETIC TYPE: "Style research"

Stephen Fry Kinetic Typography - Language from Matthew Rogers on Vimeo.

This is a style I have found that I am very interested in pursuing in this new After effects project, I researched a channel called KINETIC typography on Vimeo and found a whole range of different inspirational typography piece that could be adapted to my quote. 

I found this Typography piece by Matthew Rogers on vimeo, the use of transition from one word to another is very appealing but I feel it could be widened to more of an animation styled piece. 

He uses very distinct movements of words to replicate the tone and sharpness of Stephen fry's voice, I believe this style could be widened by adding more punctuation in pauses to replicate how Stephen is talking. I also think that different font could be used with different transitions to expand on important words. This would work well with Robin williams quote because of the amount of pauses and different words he uses.

KINETIC TYPE: Research "My quote"

This is the quote clip I am going to use in my next After effects project, I find the quote to be beautiful but simplistic and complicated. The way Robin Williams words the quote taken from the DEAD POETS SOCIETY is very soft, I feel that the various pauses in the quote benefit me to fit more transitions and animation of the various text to make the quote blend together a lot better. 

Artist inspiration for type (El Lissitzky)

El lissitzky- An artist I have found inspirational when I was developing my typefaces. His use of geometric shapes and lines in a composition or design work well and create certain feelings about that are suggested in some of his work. I like the way diagonal lines are used in lots of his work and thin lines are used against bold geometric shapes to add depth and contrast in his work which I find appealing.

Works Like these have inspired me because of there use of diagonal lines, there are plenty of shapes to be found in artworks like these and I will use this to my advantage when experimenting with my typefaces.

Adobe InDesign tutorial: (TYPE SETTING)

Type setting involving Widows/Orphans tutorial notes

In this tutorial we will learn about widows and orphans and how they make type setting looking inconsistent and unprofessional looking. 

Widow:  is a line of text at the end of a paragraph separated from the rest of the text, meaning that this line is either in the next column or in the next page. It can also appear as an opening line of a paragraph at the bottom of the column or a page, thus separated from the rest of the paragraph.

“Orphan” is a word or few words in its own row that end a paragraph, thus creating too much white space between paragraphs. These white spaces in a paragraph can be identified as being called "Rivers" this makes the type setting look inconsistent and not nice to look at. 

 

Here is a picture of some examples I have found on widows and orphans. It makes the type look messy and and hard to read, there are a number of different ways to solve this problem in InDesign. 

1) Justifying the type using the "Justify type" buttons. 

2) Using tracking and kerning to makes the space between words and letters more or less. 

3) Making the type itself larger or smaller by using the sizing settings.

4) Using the hyphenate button. 

All of these are different ways of making the type beautiful and clear, it also makes everything easier to read and makes the whole aesthetic of the type a lot more aesthetically pleasing. This was a helpful tutorial in learning how to justify and make my type beautiful. I will use this tutorial to work with my magazine to make the type setting the best I can I will watch out for things like orphans and widows and correct them so they look professional. 

InDesign tutorial: Magazine layout (DTP POSTER)

This is my cover, I kept the cover looking minimalistic by not adding too much information which would overcrowd the magazine. I used AVENIR ULTRALIGHT as my font I felt that the thin style of the font offered a more simplistic value which I wanted to add into my magazine cover.

I also made some double page spreads, I tried to focus on where the font would be situated. I aligned the text so that each paragraph was the same size and length this made the layout more pleasing and overall made the layout of the text and the whole page loo more professional.

In this instance, I used a white text which I was happy with. However, the white font was not clear to see on this background I used, I had a number of choices because of this. I could change the image to match the colour of the font, change the colour of the font to match the image or use the rectangle tool to create a separate background for my font to sit on.

I am happiest with the layout of the text on this page and how I have used long paragraphs and short paragraphs which I think creates interest.