KINETIC TYPE: "Illustrator setup"

These are the storyboards I created in Illustrator ready to be switched over to After effects

STEP1: I set the screen size to 1920 x 1080 ensuring that I was working in pixels.

STEP 2: I chose a background colour keeping in mind how I wanted the text to be presented and how the background colour would work well with my particular quote.

STEP 3: Once I had a background colour and I was happy I then imported my text into illustrator and began work on font and style, I split my quote up into 3 sections which made three 

separate storyboards.

STEP 4: I used AVENIR NEXT (Regular and ultralight) because of how adaptable it is to different styles and background, I found that even though it had a thin style the font still worked well with the quote because of it's delicate approach which wired well on any word. 

I used CENTURY GOTHIC (Italic and Regular) for the parts of my quotation that was more important, these words could then be out into bold to make the stand out more and become the most important words. 

STEP 5: Once I had all of my text I experimented with size and layout, trying different ways of fitting the quote together even in a block text or in a separate part of the art-board. I also added rectangles to the background which emphasised the most important words even more, I like this look because of how it uses a very bold style to convey a message. 

STEP 6: Now that I was happy with everything I then imported everything over to After effects and worked on the animation side of things.