Modernity and Design lecture notes

Modernity and design: Part 2   : 27th April 2015

"The goal of communication is to "include in the audience some belief". 

Pop artists use appropriation as a focal theme in their work, they reproduced vinacular images to create their art pieces. The Marilyn monroe art piece by Andy Warhol is an example of this. It raises questions about originality and ownership of the actual piece of work. 

Andy Warhol, Orange disaster number 5 from 1963. Using repetition to convey a message of death through the art. Appealing to the readers emotions. This art piece uses repetition and sometimes repetition can lead the design to lose it's actual meaning. If a gruesome image was shown over and over again it wouldn't be as gruesome and as original. 

"VINTAGE" a nostalgic reference to something in the past. It's about someone emotional attachment to something that they think they can remember to a better time or place. 

Readymade taking something that already exists, changing it a little bit so it creates a different message. An example of this would be the recreation of the Mona Lisa by Marcel Duchamp in 1919, he uses the mona lisa and plays on the fact that it's a self portrait by adding a moustache and a beard. 

Sherrie Levine, FOUNTAIN (After Marcel duchamps: A.P.), 1991
Banksy, Show me the Monet, 2005
Paula Sher, Swatch, 1985
Banksy, Napalm, 2005
Daniel Eatock, Everything Heinz

Satire: a critique or attack, driven by desire to make a social commentary or to challenge the status quo. (Implies humour as it's weapon to do this) An example of this would be Banksy and his piece of artwork called "Napalm" 

Pastiche, it's a form of homage like a satire. it copies or mimics another works style in a comedy way it references the original without making a positive or negative point. An example would be Paula Sher's "Swatch"

Parody, or visual punning is a visual satire, the practice is copying the conventions style or 
appearance of a work. "Airplane"

CULTURE JAMMING, SHEPHARD FAIREY, OBEY POSTER

Adbuster campaigns: they describe their-selves as anti advertising. they spoof logo's and other designs to sabotage their message. They convert the image into meaning something else. 

Stephan Sameister, set the twightlight, 1996


What I learned from this Seminar:  In this seminar I learnt a lot about different types of advertising and modernity. Satire, Pastiche and Parody have all been talked through and I now know the meanings of all of them. I am happy that I have learnt more about advertising and how it can be flipped on it's head and led in a completely different direction. I also learned that often designers mimic past designs in an acknowledgment of their work or a critical analysis of how their work could be changed.